An introduction to the role of marketing in the organization including information systems, corporate strategy, opportunities assessment, product differentiation, pricing strategies, distribution, communication and advertising. Antirequisite(s): MOS 3320A/B. Prerequisite(s): Corequisite(s): Pre-or Corequisite(s): MOS 1020A/B or both MOS 1021A/B and 1023A/B and enrollment in BMOS or Music Administrative Studies (MAS). Extra Information: 3 lecture hours, 0.5 course. Note: Students interested in pursuing an HBA Degree at the Richard Ivey School of Business should not take this course in second year as Ivey does not recognize this course as part of the HBA degree. back to top
