The course looks at brand management within the marketing function and its relations to produce management in general. We examine product line management as a strategic option and competitive issues in brand management. We then look at environmental threats to the brand, including the issues of private labels and changes in media. Finally, we examine global branding and its organizational basis. Antirequisite(s): Prerequisite(s): Corequisite(s): Pre-or Corequisite(s): Extra Information: 3 hours, 0.5 course. back to top
