Marketing planning is viewed in this course as continuous process involving: setting company marketing goals, assessing market opportunities, developing a marketing strategy, developing a set of integrated action programs, and monitoring the implementation of programs and adjusting the marketing plan. Antirequisite(s): Prerequisite(s): Corequisite(s): Pre-or Corequisite(s): Extra Information: 3 hours, 0.5 course. back to top
