This course is based on the concept that advertising, personal selling and other promotional activities of the firm have a common purpose – the communication of incentives to buy. Objective: to develop analytical and decision-making skills relevant to the formulation of an effective marketing communications strategy. Antirequisite(s): Prerequisite(s): Corequisite(s): Pre-or Corequisite(s): Extra Information: 3 hours, 0.5 course. back to top
