The desires and needs of the buyer are important to the manufacturer, wholesaler, and retailer. Students analyze the firm’s goals, strengths, opportunities, and weaknesses. This analysis is then converted into reasonable marketing strategies and action plans. Students learn to make decisions in the face of considerable uncertainty. Antirequisite(s): Prerequisite(s): Corequisite(s): Pre-or Corequisite(s): Extra Information: 3 hours, 0.75 course. back to top
